How to Launch a New Food Product

You’re about to enter an extremely competitive industry. Think of how many brand names and variations there are on store shelves. Even something as simple as dried pasta has many different forms, brands, varieties, and specialty items. They also differ in packaging, size, and price.

Your new product must fill a void, or deliver something exciting and new to consumers. Otherwise, it will fail. Hundreds of food products are launched each year, only to fail miserably. Retail food jobs can be rewarding, but those rewards come after lots of hard work and market research. Here’s a quick overview of some steps you must take.

Do a lot of research into local laws regarding retail food jobs. The finished product must pass regulatory standards. The facility in which you will prepare your product (preparing it at home is usually not allowed) must also pass standards.

Create a list that displays all ingredients, preparatory tools, and services that you’ll use to take your product from kitchen to consumer. This will not only help you plan pricing, but it will allow you to see where you may be able to cut costs while still turning out a quality product.

Look closely at marketing. This includes everything from the package to the stores you’ll sell your product in. Who is this product for? Where do those people shop? You don’t want to try selling a high-end specialty food, for example, at a corner market in a poor area. It simply wouldn’t sell. Many retail food jobs have crashed and burned simply because these simple questions were not thought through.

Begin designing marketing materials. These will be given to the stores selling your product, and to any larger wholesale companies which might distribute it. Include a full overview of ingredients, manufacturing processes, nutrition information, and target market. Samples are often included. Create different, more eye-catching brochures for consumers.

Contact your local stores and food events to set up tastings and sampling events. This will get your product to the consumer, and build a market. During these tastings, your product should shine. Make sure that consumers taste the absolute best you have to offer. You should look professional, as should your tasting area. Be prepared to answer questions regarding nutrition, ease of preparation, and any other common inquiries based on the nature of your product. Have plenty of brochures available to hand out, and samples packaged for consumers to take home, if possible.

Keep these guidelines in mind, and always pay close attention to sanitation and local laws. Careful planning and an eye for detail are essential. Retail food jobs are difficult to secure. However, if you have a well thought-out plan and a quality product, you’re poised to succeed.

Top Level Secrets of Promoting Your Products to the Right Audience

This encompasses everything to do with the way an organization communicates persuasively with people to influence them towards making a purchase. Marketers use many different tools to promote their products and services. Promotion is sometimes seen as the most important part of marketing; certainly it is the most visible, with elements of it advertisements, posters and so on – all around. It should be known that even the producer of the best product or service will do no business if no one knows it exists. Similarly promoting a bad product is certainly the fastest way to kill it. The combination of promotional tools an organization uses is referred to promotional mix.1. Advertising: This is paid non personal communication through various media by organizations and individuals who are in some way identified in the advertising message. The medium of advertising include; television, radio, handbills, billboards (electronic and non-electronic), newspapers, magazines, music and internet. The best medium is a function of the product being advertised and the target customers to be reached. Generally speaking, securing airtime for advertorials in television is quite expensive for most small businesses. Radio jingles and handbills are fairly more affordable and fit into local advertising. Advertising is carried out with the following objectives in mind: informing potential customers of a new offering; increasing the frequency of purchase; increasing the use of a product; increasing the quantity purchased; increasing frequency of replacement; presenting a promotional programme; bringing a family of products together; and making the organization behind a range of offerings known. In summary, advertising can help promote a business but it is important to be aware that it has its limitations. Some small business owners believe that if their business is failing they can advertise their way out the problem. Sadly, this is not the case because advertising cannot force people to buy unneeded goods and services. If the business is in the wrong market advertising will not be able to help. Furthermore, it cannot improve an inferior product. If the product is not adequate or does not fit the overall marketing mix, advertising cannot compensate.2. Personal selling: This is face-to-face presentation and promotion of products and services. It also involves the search for new prospects and follow-up service after the sale. Effective selling is not simply a matter of persuading others to buy. In fact it is more accurately described as helping others to satisfy their wants and needs. The major strength of personal selling over advertising is that it provides a two way communication where the prospect can ask questions and seek clarification where necessary as against advertising which is strictly one way. For large businesses this medium is very expensive because their customers are spread all over as against the small business operator who usually has direct access to his customers and sees them often.3. Public relations: This is defined as the function that evaluates public attitudes, changes policies and procedures in response to the public’s requests, and executes a programme of action and information to earn a public understanding and acceptance. In essence, a good public relations (PR) programme has three steps. Listen to the public through marketing research. Change policies and procedures to accommodate the concerns and aspirations of the public. Inform people that you are being responsive to their needs. For most small businesses PR means obtaining free publicity via stories placed in newspapers, radio and TV with the objective of bringing attention to the business. The value of this approach is that it has a higher degree of credibility than an advertisement. Sponsorship of a local sporting event is also good publicity. Many businesses tend to overlook the importance of PR. Some are prepared to develop their own PR strategies and have the talents within the business to achieve satisfactory results, whilst some are unsure how to correctly handle this area and will employ outside expertise.4. Publicity: This is talking arm of PR. It is one of the major functions of almost all organizations. Publicity is any information about an individual, product or organization that is distributed to the public through the media and that is not paid for, or controlled by the seller. In essence, it can be viewed as a form of free advertising. To use this properly, a small business owner must attempt to feed to the media information that is of public interest. Whether the media uses the information submitted to it depends on whether time and space are available and whether it is considered “newsworthy”. Different publications have different audiences and only stories that have high interest to the readership are likely to be chosen. Imagine establishing a small kindergarten school where primary education has been a major challenge or a small business engaged in nymph oil extraction for the treatment of skin diseases which has been a cause for concern in that community. Note that in both cases, the public will be very receptive to the news and help spread to others. The magic is that the various media will publish these stories free since the material is interesting and newsworthy. It has a major advantage over advertising because publicity may reach people who will not want to read or pay attention to an advert. In addition, when a newspaper or a magazine publishes a story as news, the reader treats that story as news – and news is more believable than advertising.5. Sales promotion: Sales promotions (SP) are used to help promote the sale of the product or service. They are generally put into place for short time periods to achieve customer attention and sales. The cost of such promotions must be well controlled and the small business owner must ensure that results are worthwhile for the outlay involved. SP is considered very effective because it creates instant demand booster and leverages on the weakness of the average customer – greed – which makes him buy certain products that he may ordinarily not want to buy at the time or may not buy that much quantity. SP campaigns could be used in the following scenarios; To move products or services that have slowed down probably created by loss of buyer interest or change of buying season.To win back customers who have moved to competitors for reasons such as price, delivery of product, pedestrian packaging among others. To launch new products. This allows the customers to experience the new product or service. In essence, it encourages new product trials and brand switching. SP could be deployed in different ways but some of the very prominent ones include: Offering a special price reduction for a given period; selling two items for the price of one; adding a product on or in another product without charging for the added on product; giving out free samples; sponsoring a game or a contest and organizing raffle draws for those that qualify based on volume of purchases made over a period of time. Note that the list is endless and only needs some marketing imagination and flair to make a successful promotion.

Best Online Business Ideas to Start an Internet Business

It is true that experience is the best teacher so, is it whenever it comes to online business to always good to stick with the ideas of the masters who have traded online and are still exploiting the benefits that the system has to offer.

Although you might be new and unfamiliar with popular trading site such as eBay and Craigslist you will definitely understand why some people are more successful in the business owing to their versatility in affiliate marketing or blogging which are potential internet money spinners.

One of the cardinal things you need in order to succeed in any business is to develop a vision which should propel you to succeed backed up by your intrinsic passion to take care of the business.

In talking about your goals for the business they must be realistic and also ensure that at every point in time there is a back up plan to take care of any fall out from unforeseen situations resulting from unfavorable business environment. When starting online business, you need to equip yourself with relevant information about the business you intend to invest in so that it will enable you make informed decisions about relevant market situations which will guide the growth of your business.

The internet is always a useful resource to acquire such information but this in itself will not be enough because you will need to get training materials which will address the specific need of the business man who needs an instructive guide as to what is expected to be done.

Research on the internet will also expose you to the intricacies of affiliate marketing so that you are able to grasp the ideology behind some actions in the market place. For instance, it is only those who do not wish to interact directly with their client’s customer while promoting their product that get involved in affiliate marketing so you need to understand this situation if not you will miss out on business a times when you fail to comprehend this fact.

In the event where you are contemplating coming up with a product to promote online you need to be sure about what type of good or service you want to deal in and this involves picking on a niche area where your market can identify with you.

A major decision needs to be arrived at in order to determine the best strategy for your business so you would want to know if getting direct visits will pay off or rather to just offer the link of the company who is offering the product.

There are advantages and disadvantages to this strategy but if we must limit ourselves to the long term objective it will be beneficial to deal directly with the clients so that you can have their details with which you could use in contacting them later in future.

When promoting products online it is instructive to always pick on quality products to market or promote because from experience it has being discovered that certain product are not really worth the value placed on them.