Product Creation For Internet Marketers

Product creation tips: Most Internet marketers start out as affiliates–marketing other people’s products using PPC or SEO and trying to achieve top positions in the SERPs for their pre-sell pages. And, many affiliates do extremely well with this. However, at some point in time, most affiliates get the urge to create a product of their own and create an army of affiliates to promote it for them.

A new product launch can also be one of the fastest ways to build a list there is. If you can get some good super-affiliates mailing to their list on launch day you will have tons of traffic pouring into your site and you can collect names with an opt-in form.

But what about the creation of a product itself. Where does one begin the creation process? With an outline. With note cards? By brainstorming on a marker board? These methods could all work, but they all have one fatal flaw. Will I be able to convert visitors to my site into buyers with my sales page.

After all, there are literally tons of great eBooks out there that will simply never sell because their sales page is so weak it cannot convert visitors into buyers. Making money from an eBook has more to do with expertise in marketing than in writing a great book (sadly).

There are dozens of top-selling authors of eBooks out there who churn out one mediocre eBook after another, yet–they all sell like hot cakes. Why? Because they are master wordsmiths, they can adroitly craft a sales page that converts.

So here is a tip. Before you set of on trying to write your first eBook, try spending considerable time crafting your sales page first. That’s right. Create your sales page first. Make it incredible. Make it sizzle. Make extraordinary claims and promises. Create powerful testimonials (you won’t actually use these of course).

Then, once you have created the world’s very best sales page, go back and use your sales page as a blueprint to pour content into your eBook. Look at the testimonials you wrote. What content would you have to include in your eBook to compel readers to give you testimonials like that? GIve them the content and they will give you the testimonials.