Launching a New Product Or Service – Things Two Types of Women Business Owners Should Consider

Launching a product is an important step in growing a business. If you’re already in the business of selling products, it’s an opportunity to expand into a new market. If your primary business is in services, offering a product is an opportunity to get beyond the “dollars for hours” trap and begin creating residual income. In either case, launching a product, or even a new service, takes time, forethought and a great deal of investment. And, while it’s exciting, it can be stressful, too.

A new study from Jane Out of the Box, an authority on women entrepreneurs, recently revealed there are five distinct types of women in business. Each of these five types has a unique approach to running a business-and as a consequence, each of them has a unique combination of characteristics and factors. This article profiles two important Jane “types” and the things they should keep in mind as they plan for (and launch) new products.

Jane Dough is an entrepreneur who enjoys running her business and makes good money. She is comfortable and determined in buying and selling, which may be why she’s five times more likely than the average female business owner to hit the million dollar mark. Jane Dough is clear in her priorities and may be intentionally and actively growing an asset-based or legacy business. It is estimated that 18% of women fall in the category of Jane Dough.

If you’re the Jane Dough type, chances are good you feel totally confident about this launch. You’re a big picture gal, and you probably believe this launch will benefit your business. But before you go ahead with it, here are some things to think about:

o Staying focused on the big picture means you may fail to truly analyze all the potential risks and benefits of your new product or service. Although you make good business decisions and are able to separate your business from your emotion, sometimes you move so fast you forget to consider all the angles.

o Have you adequately assessed your market? Do the parameters and features of price points associated with the product need to be tweaked? Are you reaching your target market with the right message? You’ve got plenty of business coming in and plenty of other plans in the works. That doesn’t mean you don’t need to yield to those caution signs. Slow down and analyze all the intricacies, colors and patterns that make up the big picture you love so much.

o What about the system around your launch? Have you taken the time to explain to your team what they need to do to make the launch a success? Having a system in place can prevent problems before they happen-and just thinking about that system can make you slow down enough to consider all the angles.

By taking the time to understand exactly how this new launch fits in-rather than staying focused on the big picture vision, and forging blindly ahead-you’ll be able to learn from possible mistakes before they happen.

Tenacity Jane is an entrepreneur with an undeniable passion for her business, and also one who tends to be struggling with cash flow. As a result, she’s working long hours, and making less money than she’d like. Nevertheless, Tenacity Jane is bound and determined to make her business a success. At 31% of women in business, Tenacity Janes are the largest single Jane type.

If you’re the Tenacity Jane type, you’re no stranger to challenge. But that doesn’t mean you should create another one for yourself. Before launching a new product or service, ask yourself some questions:

o Is adding a product or service a smart business decision, or is it just something you just really want to do? Tenacity Janes tend to love what they’re doing so much, and want it so badly, that emotions sometimes get in the way. The deep and abiding faith you have in your business and in yourself as an entrepreneur is what keeps you going-but it won’t launch a new product and keep it off the ground.

o Is the timing good for adding another output for your business? For Tenacity Jane, finances are an issue. If this product launch fails, will it put you out of business? Is this a risk you can afford to take right now, or should you put it off until your business more stable? A product launch can boost your business-but it also can suck your resources dry.

o Have you done enough research and planning? For some Tenacity Janes, their business results from a great concept but a poor plan. For others, they have a great idea but no clue how to run a business. Make sure all your ducks are in a row before you launch a product. What if your product takes off? Are you equipped to handle a huge increase in business? Remember, if things go well, you’re going to be swamped with more work. And if they don’t, you’re going to be out a lot of money. Either way, you need to be prepared.

o Are you looking at this possible product launch as just another challenge? Well, it’s not! Launching a new product is a big deal. Make sure you’re giving it enough thought, time and attention. We know you’re familiar with struggles, but launching a product has the potential to take up even more of your time, use up even more of your money and cause even more desperation. Make sure you’re ready!

Each Jane presented here-Jane Dough and Tenacity Jane-has several things to consider before launching a new product or service. Each entrepreneur must decide whether this is the right thing to do for her business-and for herself. Because in the end, isn’t that what this is all about? Asking herself the right questions and thinking about the right issues will allow every Jane, when the time comes, to move boldly forward in the future.

Best Online Business Ideas to Start an Internet Business

It is true that experience is the best teacher so, is it whenever it comes to online business to always good to stick with the ideas of the masters who have traded online and are still exploiting the benefits that the system has to offer.

Although you might be new and unfamiliar with popular trading site such as eBay and Craigslist you will definitely understand why some people are more successful in the business owing to their versatility in affiliate marketing or blogging which are potential internet money spinners.

One of the cardinal things you need in order to succeed in any business is to develop a vision which should propel you to succeed backed up by your intrinsic passion to take care of the business.

In talking about your goals for the business they must be realistic and also ensure that at every point in time there is a back up plan to take care of any fall out from unforeseen situations resulting from unfavorable business environment. When starting online business, you need to equip yourself with relevant information about the business you intend to invest in so that it will enable you make informed decisions about relevant market situations which will guide the growth of your business.

The internet is always a useful resource to acquire such information but this in itself will not be enough because you will need to get training materials which will address the specific need of the business man who needs an instructive guide as to what is expected to be done.

Research on the internet will also expose you to the intricacies of affiliate marketing so that you are able to grasp the ideology behind some actions in the market place. For instance, it is only those who do not wish to interact directly with their client’s customer while promoting their product that get involved in affiliate marketing so you need to understand this situation if not you will miss out on business a times when you fail to comprehend this fact.

In the event where you are contemplating coming up with a product to promote online you need to be sure about what type of good or service you want to deal in and this involves picking on a niche area where your market can identify with you.

A major decision needs to be arrived at in order to determine the best strategy for your business so you would want to know if getting direct visits will pay off or rather to just offer the link of the company who is offering the product.

There are advantages and disadvantages to this strategy but if we must limit ourselves to the long term objective it will be beneficial to deal directly with the clients so that you can have their details with which you could use in contacting them later in future.

When promoting products online it is instructive to always pick on quality products to market or promote because from experience it has being discovered that certain product are not really worth the value placed on them.

Best Digital Marketing Company in India – Orangus

There is so many best digital marketing company in India and they are trying all sorts of methods to get the attention of a global audience. Search engine optimization is one of these methods that Indian digital marketing companies are trying hard to excel in this field. SEO services are becoming popular among the masses and that’s why more people are getting interested in this method. Search engine optimization or better known as SEO is one of the best methods for advertising your business over the internet. Orangus company has been serving clients of different kinds for the last few years. It has been providing its best SEO services in all the verticals like eCommerce, advertising, entertainment, etc.

Search engine optimization is a kind of advertising program through which a company promotes its website on search engines like Google, Yahoo, and Bing and helps its websites to get a place in top results of search engines. The best digital marketing company in India provides SEO, social media management, brand positioning, and search engine optimization services to its clients. The web designing services provided by it can be best described as a creative concept, development of the website, and promotion of a website by different means.

Attractive features of the best digital marketing company in India:
The company is renowned for its unique services and that’s why it enjoys great popularity among various clients across the globe. In order to make their businesses popular in the global market, most of the digital marketing agencies across the globe hire the services of SEO services experts. This gives them an edge over their competitors. SEO services help to build a strong online presence that makes a company successful in every field including eCommerce, advertising, telemarketing, etc. Another best digital marketing agency in India services offered by them include effective planning and designing of content for various websites.

The services also include creating a unique online identity for the best digital marketing company in India or a website. Orangus offers SEO, social media marketing, branding design, designing and developing the website and its contents, submission of various documents and articles to directories, link-building techniques, PPC, and paid search engine campaigns. Lots of the best digital marketing agencies in India offer SEO services in the form of link building, online reputation management, blogging, article marketing, blog commenting, social media marketing, and PPC campaigns.

Also Read: Best Digital Marketing Agency in India – SEO Service

It works in the favor of client’s websites by improving the rank and traffic on the website. The best digital marketing company in India also provides services like writing SEO friendly content for blogs, writing press releases, designing web pages, creating directories, posting Meta tags, and generating traffic through Pay per Click, SEO, Keyword, SEO, etc. They also provide services like creating the brochure, designing business cards, developing website directories, web designing and developing websites, etc. Also, it provides services like web hosting and maintenance, site promotion, website development, etc.

The best digital marketing company in India offers content marketing, PPC management, social media management, email marketing, and link building. It has been operating in the country and is one of the best agencies that specialize in content marketing. It helps to promote the products and services of a company effectively without spending a lot on advertisements. It helps a company to increase its customer base and profits and they provide services like link building, content creation, blogging, social media management, PPC management, and paid advertising.

It also provides various SEO tools like web analytics, competitor analysis, link popularity, competitor analysis, competitor data, and other related services. It also helps to improve the search engine rankings of a site by optimizing its content, title, URL, Meta tags, Meta keywords, etc. This best digital marketing company in India was one of the first three agencies that developed a complete plan for optimizing a website for Search Engine Optimization and is still in use today in India.