Export Marketing – How to Develop Products for Export

Before you think of developing a product for export or even adapting an existing one, it is important to make a distinction between a product and a product type. A motor vehicle is product type, but a “Toyota”, a very popular Japanese car, is a product.

New product types are rarely created. An exporter who can come up with a better version of an existing product will succeed as a market for such a product already exists. The manufacturers of Toyota have worked very hard to make their cars so popular although the vehicles are not much different from any others you find on our roads. But think of how much harder they would have to work to come up with a completely new mode of land transportation.

There is business in the re-modeling or re-packaging of existing products, that is, creating new products out of the existing ones. Sometimes only very minor adjustments are required, for example, using a colorless clear bottle for a whiskey that is traditionally sold in an opaque bottle.

If you decide to copy products of another manufacturer you will be running the risk of patent or copyright infringement. But you can avoid the risk and still exploit the success of a new product by making slight modifications in the design of the product you want to copy as long as you do not try to confuse the public into thinking that they are buying the original product.

The Product:

Any new product ideas should take into account the following factors:-

An understanding of how buyers conceive a product. This will include physical and non-physical elements such as the product itself, packaging, after sales service, brand name, the image it portrays and the benefits they expect out of using the product.
The product must be made to meet the standards and styling of the customer and not the manufacturer. This is the importance of a good market research.
Expected Life Cycle of the product. “Product Types” may go on for ever but “Products”, like all living things, progress in definite stages from birth to maturity, then death.
Possible patent or copyright infringement which may lead to legal action.
The Product Life Cycle:

Introduction: The product is launched and, if it finds buyers, sales rise slowly,
Growth: The product is becoming accepted and if it catches on, there is a period of rapid growth in sales. If it fails to catch on it should be withdrawn at this stage for possible modification or to try a different market.
Maturity: Sales growth reaches the apex and starts to slow down,
Stagnation: Sales level off and further expenditure on sales promotion become uneconomical.
Decline: Sales start to decline as demand for the product goes down
When stagnation starts, research should reveal the cause and corrective measures taken before the decline commences. A product may be given a new lease of life by being changed in some way, either substantially or just the way it is presented.

It is important to note here that although it is true that the life cycles of most products follow almost the same pattern, the length of the cycle itself varies greatly. For example, the life cycle of fashion dresses is relatively short compared to that of capital goods which, in some cases, may be as long as 20 years. Life cycles of particular products or product types may vary from country to country.

Once the product life cycle is understood, the planning of when to introduce a new product or make changes on the existing product can be done more accurately.

Festus Muga

Hello Fellow Small Scale Entrepreneur,

I am a freelance writer and have a wealth of experience in the Banking Industry. I have worked as a member of the management team of an international bank and am well versed in Business Development and Financing, Financing of Foreign Trade, Import/Export Processing and Documentation.

I have successfully managed an Export/Import Agency of my own which has given me quite an experience in the pros and cons of international business.

Sell Your Products Through Online Videos

Video marketing is one of the more overlooked, yet still effective means of selling yourself and your products online and YouTube is the King of videos online. YouTube is the free video uploading/downloading service and the site sees millions of viewers a day; this represents an amazing cross section of people who can become potential customers for your business, if you can tap it. Video marketing also lets you access people you may not have been able to access before because a lot of people, for a variety of reasons, prefer video to other mediums of information. The trick of course is to create videos for your products that will go viral and be seen by as many people as possible.

The easiest way to do this is to simply turn your articles into videos. This is done by going over your article, highlighting the most important bits and then using a movie making program to create video out of your script. This allows you to not only talk about your products, but show them as well; something that is very appealing to many potential customers. If you are new to the video world, than this is likely your best chance for success because it’s easy to do, quick, and effective.

If you have a bit of experience, you can start creating more original videos, using script and more detailed effects such as different lighting, special effects and more music. These movies take more time, skill, and practice, but they are also more popular than the article to video ones because they are more eyecatching. Some of the best product videos in fact are something like trailers for movies; they entice the viewer with hints of things and then lead them through the end where you give your product as the solution to a problem. Cleverly done and with some work, they won’t even feel much like advertising, until the end of course and by then you’ll have the viewer hooked anyway.

You can also use video to do things like trailers and advertisements for your online store in general; you can create movies to talk about things like a product launch or the opening of your store and make people more interested in you that way. You can also create video blogs to talk about what you’re planning or just about your experiences in the online business world. Whatever you think will help to drum up interest in your online business can be turned into a video that can then be broadcast freely on YouTube.

Video marketing isn’t the easiest route to take, but it allows you tap into a wealth of customers that you may not have been able to reach before. It is also free advertising as videos can be uploaded freely to sites such as YouTube, meaning that all you have to commit is a bit of work. It’s well worth giving video marketing a try.

Tips for Attractive Painting A Newly Constructed Building Professionally

Painting the new wall needs extra work that you should wind up with quality paintwork. Setting up the wall smoothly and using the right supplies is critical, so the paint sticks give an even complexion. Many factors work together to provide the overall look of the building. If your home is well-painted, it offers an eye-catching look. If it is not good, your office or home looks old. People who are planning to paint the new home can hire the professional house painter Calgary. Here are some painting tips for the new building:

Priming the wall surface
Before the final paint coat, one layer of primer is applied to the particular surface. Due to the cement quality, it makes the ultimate surface of the wall for putty.

Putty coat
Putty is the compound mixture such as white concrete, 2-3 layers of putty, and chalk. It offers an ideal base for both wall and roof surfaces for paint.

Make surface evenly
Painting on an uneven surface does not offer an attractive look. The painters use fine-grit sandpaper to make the surface evenly.

One coat of the primer
The primer helps to last the paint shad for a longer period. It is the ability to prime before painting the interior and exterior of the wall. The primer helps to prevent the dust and stains from leaking. In addition, it helps to increase the paint attachment, reducing the stripping and rankles.

Three coats of paint
The painter will feature the wall and roof later. They start with one place and move rapidly into the next to guarantee the paint in edges don’t dry before they paint bordering segments. It can lead to duck the lap mark. The painter should wait for the primary paint layer to dry completely and coat the second layer of paint with the same method.

Clean after painting
Once the paintwork is complete, the house painter Calgary cleans your space. It helps you save time and energy on cleaning your home. The experienced painter cleans every spill of paint and handover the clean and dirt-free home to the customer. The painting work is finished if the customer is happy. The painting contractor leaves on satisfaction and no strain in the place.

The licensed company paints the newly constructed building joyous with the perfect color. The service is provided by trained experts who have skills in modern paint. The professional suggest the ideal paint for your home based on your taste and requirements.

Never hire an unlicensed painter

Many people are thinking of choosing a painting contractor who charges a lower cost for their project. Awarding the painting to a painter can save cash; there are no guarantees that you would make happy with the result. The unlicensed painter does not offer a quality painting service. So you may have to spend money twice on a similar project. For this reason, you can hire a licensed painting contractor who provides wonderful service at the best price.

Hiring the professional house painter Calgary can cost you higher than choosing an unskilled painting contractor. But you can get the best result in the end. They can provide the eye-catching home look you desire. When you handle the painting task to the licensed one, you don’t need to worry about anything. However, the professional painter will finish the project on time.