Digital agency or a freelancer to choose for SEO?

What to choose who to design your website? The truth is that both options are possible. You can hire a freelancer, but also a digital agency. We will look at the main things to consider with both types of developers.

Should you decide to hire a freelancer?
The advantage of working with this type of specialist is that he/she will pay more attention and time to your project. You will have more communication and options to smooth out any ambiguities. You can discuss the project in the process of its development

On the other hand, if there are some specific integrations that need to be made, this single freelancer may be not able to fulfill them.

In addition to the functionalities, each online site has a design. This design is not always an easy task and not every freelancer is able to complete the task. Also, if you haven’t come across a really good and proven freelancer. But there is always a risk. The time of website creation is also a factor. The single freelancer needs to be totally free from other projects to take care of your project. Or you should wait more time without an option.

What are the benefits of hiring a digital agency for your project?
First of all – this is the responsivity of the entire project. Each digital agency bets its name and reputation when it starts your project. The team of specialists is also large, and this is a big plus. Even if there are difficulties with the project and its functionalities, the team makes a coordinated decision and solves the problem. One agency is able to be flexible and can guarantee its work. The deadline for finishing the project is also very important. You can count on their promised deadline.

If you need website development or some else online service – the boys and girls from Digital Agency Stiva Digital will make even the impossible to make you happy. There is nothing they can not make. All theirs projects are fully professionally completed. Their clients have given them all trust and this is a huge honor.

What are the risks?
We need to be an honor. Always there is some amount of risk. No matter what type of web developer you choose, there is a chance to crash. Of course, these situations are rare, but they exist. And the causes can be different, not only from the SEO experts. There are websites with already builded negative SEO rating wich is veryu hard to be repaired. To minimize this potential risk, you should make research in advance. Search for references both for a freelancer as well for a digital agency. You will find some information to guide you. If you feel that this is the correct decision, then just jump!

Product Creation For Internet Marketers

Product creation tips: Most Internet marketers start out as affiliates–marketing other people’s products using PPC or SEO and trying to achieve top positions in the SERPs for their pre-sell pages. And, many affiliates do extremely well with this. However, at some point in time, most affiliates get the urge to create a product of their own and create an army of affiliates to promote it for them.

A new product launch can also be one of the fastest ways to build a list there is. If you can get some good super-affiliates mailing to their list on launch day you will have tons of traffic pouring into your site and you can collect names with an opt-in form.

But what about the creation of a product itself. Where does one begin the creation process? With an outline. With note cards? By brainstorming on a marker board? These methods could all work, but they all have one fatal flaw. Will I be able to convert visitors to my site into buyers with my sales page.

After all, there are literally tons of great eBooks out there that will simply never sell because their sales page is so weak it cannot convert visitors into buyers. Making money from an eBook has more to do with expertise in marketing than in writing a great book (sadly).

There are dozens of top-selling authors of eBooks out there who churn out one mediocre eBook after another, yet–they all sell like hot cakes. Why? Because they are master wordsmiths, they can adroitly craft a sales page that converts.

So here is a tip. Before you set of on trying to write your first eBook, try spending considerable time crafting your sales page first. That’s right. Create your sales page first. Make it incredible. Make it sizzle. Make extraordinary claims and promises. Create powerful testimonials (you won’t actually use these of course).

Then, once you have created the world’s very best sales page, go back and use your sales page as a blueprint to pour content into your eBook. Look at the testimonials you wrote. What content would you have to include in your eBook to compel readers to give you testimonials like that? GIve them the content and they will give you the testimonials.

Export Marketing – How to Develop Products for Export

Before you think of developing a product for export or even adapting an existing one, it is important to make a distinction between a product and a product type. A motor vehicle is product type, but a “Toyota”, a very popular Japanese car, is a product.

New product types are rarely created. An exporter who can come up with a better version of an existing product will succeed as a market for such a product already exists. The manufacturers of Toyota have worked very hard to make their cars so popular although the vehicles are not much different from any others you find on our roads. But think of how much harder they would have to work to come up with a completely new mode of land transportation.

There is business in the re-modeling or re-packaging of existing products, that is, creating new products out of the existing ones. Sometimes only very minor adjustments are required, for example, using a colorless clear bottle for a whiskey that is traditionally sold in an opaque bottle.

If you decide to copy products of another manufacturer you will be running the risk of patent or copyright infringement. But you can avoid the risk and still exploit the success of a new product by making slight modifications in the design of the product you want to copy as long as you do not try to confuse the public into thinking that they are buying the original product.

The Product:

Any new product ideas should take into account the following factors:-

An understanding of how buyers conceive a product. This will include physical and non-physical elements such as the product itself, packaging, after sales service, brand name, the image it portrays and the benefits they expect out of using the product.
The product must be made to meet the standards and styling of the customer and not the manufacturer. This is the importance of a good market research.
Expected Life Cycle of the product. “Product Types” may go on for ever but “Products”, like all living things, progress in definite stages from birth to maturity, then death.
Possible patent or copyright infringement which may lead to legal action.
The Product Life Cycle:

Introduction: The product is launched and, if it finds buyers, sales rise slowly,
Growth: The product is becoming accepted and if it catches on, there is a period of rapid growth in sales. If it fails to catch on it should be withdrawn at this stage for possible modification or to try a different market.
Maturity: Sales growth reaches the apex and starts to slow down,
Stagnation: Sales level off and further expenditure on sales promotion become uneconomical.
Decline: Sales start to decline as demand for the product goes down
When stagnation starts, research should reveal the cause and corrective measures taken before the decline commences. A product may be given a new lease of life by being changed in some way, either substantially or just the way it is presented.

It is important to note here that although it is true that the life cycles of most products follow almost the same pattern, the length of the cycle itself varies greatly. For example, the life cycle of fashion dresses is relatively short compared to that of capital goods which, in some cases, may be as long as 20 years. Life cycles of particular products or product types may vary from country to country.

Once the product life cycle is understood, the planning of when to introduce a new product or make changes on the existing product can be done more accurately.

Festus Muga

Hello Fellow Small Scale Entrepreneur,

I am a freelance writer and have a wealth of experience in the Banking Industry. I have worked as a member of the management team of an international bank and am well versed in Business Development and Financing, Financing of Foreign Trade, Import/Export Processing and Documentation.

I have successfully managed an Export/Import Agency of my own which has given me quite an experience in the pros and cons of international business.