Launching a New Product Or Service – Things Two Types of Women Business Owners Should Consider

Launching a product is an important step in growing a business. If you’re already in the business of selling products, it’s an opportunity to expand into a new market. If your primary business is in services, offering a product is an opportunity to get beyond the “dollars for hours” trap and begin creating residual income. In either case, launching a product, or even a new service, takes time, forethought and a great deal of investment. And, while it’s exciting, it can be stressful, too.

A new study from Jane Out of the Box, an authority on women entrepreneurs, recently revealed there are five distinct types of women in business. Each of these five types has a unique approach to running a business-and as a consequence, each of them has a unique combination of characteristics and factors. This article profiles two important Jane “types” and the things they should keep in mind as they plan for (and launch) new products.

Jane Dough is an entrepreneur who enjoys running her business and makes good money. She is comfortable and determined in buying and selling, which may be why she’s five times more likely than the average female business owner to hit the million dollar mark. Jane Dough is clear in her priorities and may be intentionally and actively growing an asset-based or legacy business. It is estimated that 18% of women fall in the category of Jane Dough.

If you’re the Jane Dough type, chances are good you feel totally confident about this launch. You’re a big picture gal, and you probably believe this launch will benefit your business. But before you go ahead with it, here are some things to think about:

o Staying focused on the big picture means you may fail to truly analyze all the potential risks and benefits of your new product or service. Although you make good business decisions and are able to separate your business from your emotion, sometimes you move so fast you forget to consider all the angles.

o Have you adequately assessed your market? Do the parameters and features of price points associated with the product need to be tweaked? Are you reaching your target market with the right message? You’ve got plenty of business coming in and plenty of other plans in the works. That doesn’t mean you don’t need to yield to those caution signs. Slow down and analyze all the intricacies, colors and patterns that make up the big picture you love so much.

o What about the system around your launch? Have you taken the time to explain to your team what they need to do to make the launch a success? Having a system in place can prevent problems before they happen-and just thinking about that system can make you slow down enough to consider all the angles.

By taking the time to understand exactly how this new launch fits in-rather than staying focused on the big picture vision, and forging blindly ahead-you’ll be able to learn from possible mistakes before they happen.

Tenacity Jane is an entrepreneur with an undeniable passion for her business, and also one who tends to be struggling with cash flow. As a result, she’s working long hours, and making less money than she’d like. Nevertheless, Tenacity Jane is bound and determined to make her business a success. At 31% of women in business, Tenacity Janes are the largest single Jane type.

If you’re the Tenacity Jane type, you’re no stranger to challenge. But that doesn’t mean you should create another one for yourself. Before launching a new product or service, ask yourself some questions:

o Is adding a product or service a smart business decision, or is it just something you just really want to do? Tenacity Janes tend to love what they’re doing so much, and want it so badly, that emotions sometimes get in the way. The deep and abiding faith you have in your business and in yourself as an entrepreneur is what keeps you going-but it won’t launch a new product and keep it off the ground.

o Is the timing good for adding another output for your business? For Tenacity Jane, finances are an issue. If this product launch fails, will it put you out of business? Is this a risk you can afford to take right now, or should you put it off until your business more stable? A product launch can boost your business-but it also can suck your resources dry.

o Have you done enough research and planning? For some Tenacity Janes, their business results from a great concept but a poor plan. For others, they have a great idea but no clue how to run a business. Make sure all your ducks are in a row before you launch a product. What if your product takes off? Are you equipped to handle a huge increase in business? Remember, if things go well, you’re going to be swamped with more work. And if they don’t, you’re going to be out a lot of money. Either way, you need to be prepared.

o Are you looking at this possible product launch as just another challenge? Well, it’s not! Launching a new product is a big deal. Make sure you’re giving it enough thought, time and attention. We know you’re familiar with struggles, but launching a product has the potential to take up even more of your time, use up even more of your money and cause even more desperation. Make sure you’re ready!

Each Jane presented here-Jane Dough and Tenacity Jane-has several things to consider before launching a new product or service. Each entrepreneur must decide whether this is the right thing to do for her business-and for herself. Because in the end, isn’t that what this is all about? Asking herself the right questions and thinking about the right issues will allow every Jane, when the time comes, to move boldly forward in the future.

The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.

Assortment of Narciso Rodriguez For Him Products That You Can Choose From

For Him is the collection created by Narciso Rodriguez for the gentleman. It was launched in 2007. It is the equivalent product line of For Her, but features fragrances, bath lines and other complementary products especially made for men.

The history of the creation of cologne for men dates back to the ’80s. The dominant notes that were used are called the “great fougères of the Eighties,” and include Egyptian musk which is a woody fougère.

Egyptian musk is also the inspiration of the Narciso Rodriguez for him products. The Musc for him is the foundation of the men’s product lines for Narcisso Rodriguez. This cologne was followed by the making of For Him Eau de Toilette and For Him Eau de Parfum.

Complementary products were also made such as the aftershave lotion, after shower gel and deodorant stick.

Here is the description for each item:

Colognes

Musc for Him

It is the oil counterpart to Musc for her. It is the muskiest of all the fragrances, containing patchouli, violet leaf and amber notes in an oil solution. It costs around $64.10 for a 50ml bottle.

Eau de Toilette

This is the lighter version of the Musc collection, which comes in three aromas such as the floral, woody and amber notes in a diluted musk formulation. A 50ml spray bottle costs around $54 while a 100ml spray bottle costs around $72.

Eau de Parfum

Eau de Parfum was created as a tribute to the musk. Its scent plays in between the Musc and de toilette with a twist of iris and pink berries aroma. The price is around $59 for a 50ml bottle spray.

Complementary Products

Aftershave emulsion

Shaving usually causes skin irritation, and this product was made to prevent that kind of aftershave reaction while providing nourishment to the skin. A 100ml bottle usually costs around $55.61.

Aftershave lotion

It has a cooling effect that eases the aftershave effects instantly and pleasantly with its delicate musk scent. It has prices ranging from $40 to $60 for a 100 ml bottle.

All over shower gel

This all around shower gel moisturizes the skin and cleanses the hair. It is a cleansing and moisturizing gel that can be used for the skin as well as for hair. Its price is around $34.95 for a 200ml bottle.

Deodorant stick

It is an alcohol-free formulation which offers all day protection by reducing wetness and odor. It costs around $35.71 for a 75g stick.

These products are highly formulated with the finest selective ingredients. Each Narciso Rodriguez for him product complements masculinity with its effective scents.