Lucrative Product Funnel Creation – Latest 5 Methods to Jumpstart Your Product Funnel Creation

So, you have heard about product funnel and how it can help you grow your ebusiness exponentially. And now you are seriously considering on incorporating this to your business model to boost your online earnings. Let me help you set up your own funnel through these 5 methods:

1. Determine the needs and demands of your potential clients. The first thing that you need to do when launching your own funnel is to determine the best products to create. You can obtain great product ideas if you know what your potential clients are looking for. You may do a keyword research to determine the most searched keywords within your chose niche or you can ask your target market through forums and blogs about the things that they would like you to offer.

2. Create your product line. While keeping the needs, demands, buying power, and skill level of your potential clients in mind, create series of products that will be truly appreciated by these people. If you are selling information products just like me, you can consider offering special newsletters, short reports, short ebooks, etc. on the first level of your funnel, CD series, MP3s, and DVD tutorials on the second level of your funnel, and seminars or bootcamps on the last level of your funnel.

3. Promote your products. You need to make your potential clients aware about your products. Advertise them online using all efficient and cost-effective marketing tools like article marketing, email marketing, PPC advertising, search engine marketing, banner exchanges, forum posting, etc. Ensure that you highlight the selling points of your products and the elements that separate them from the rest to make them more enticing to the eyes of your potential clients.

4. Drive traffic to your website. You can easily increase your sales potential if you can lure a lot of people to access your website. You can do this making your website search engine-friendly by using various white hat SEO techniques and by promoting it on relevant forums, blogs, social networking sites, etc.

5. Create a one-time offer. You can easily convince online users to make a purchase by launching compelling marketing gimmicks like “one-time offer deal” where your customers can get your products for a very low price but only for a limited time. This will compel your customers to act quickly.

Product Creation For Internet Marketers

Product creation tips: Most Internet marketers start out as affiliates–marketing other people’s products using PPC or SEO and trying to achieve top positions in the SERPs for their pre-sell pages. And, many affiliates do extremely well with this. However, at some point in time, most affiliates get the urge to create a product of their own and create an army of affiliates to promote it for them.

A new product launch can also be one of the fastest ways to build a list there is. If you can get some good super-affiliates mailing to their list on launch day you will have tons of traffic pouring into your site and you can collect names with an opt-in form.

But what about the creation of a product itself. Where does one begin the creation process? With an outline. With note cards? By brainstorming on a marker board? These methods could all work, but they all have one fatal flaw. Will I be able to convert visitors to my site into buyers with my sales page.

After all, there are literally tons of great eBooks out there that will simply never sell because their sales page is so weak it cannot convert visitors into buyers. Making money from an eBook has more to do with expertise in marketing than in writing a great book (sadly).

There are dozens of top-selling authors of eBooks out there who churn out one mediocre eBook after another, yet–they all sell like hot cakes. Why? Because they are master wordsmiths, they can adroitly craft a sales page that converts.

So here is a tip. Before you set of on trying to write your first eBook, try spending considerable time crafting your sales page first. That’s right. Create your sales page first. Make it incredible. Make it sizzle. Make extraordinary claims and promises. Create powerful testimonials (you won’t actually use these of course).

Then, once you have created the world’s very best sales page, go back and use your sales page as a blueprint to pour content into your eBook. Look at the testimonials you wrote. What content would you have to include in your eBook to compel readers to give you testimonials like that? GIve them the content and they will give you the testimonials.

Export Marketing – How to Develop Products for Export

Before you think of developing a product for export or even adapting an existing one, it is important to make a distinction between a product and a product type. A motor vehicle is product type, but a “Toyota”, a very popular Japanese car, is a product.

New product types are rarely created. An exporter who can come up with a better version of an existing product will succeed as a market for such a product already exists. The manufacturers of Toyota have worked very hard to make their cars so popular although the vehicles are not much different from any others you find on our roads. But think of how much harder they would have to work to come up with a completely new mode of land transportation.

There is business in the re-modeling or re-packaging of existing products, that is, creating new products out of the existing ones. Sometimes only very minor adjustments are required, for example, using a colorless clear bottle for a whiskey that is traditionally sold in an opaque bottle.

If you decide to copy products of another manufacturer you will be running the risk of patent or copyright infringement. But you can avoid the risk and still exploit the success of a new product by making slight modifications in the design of the product you want to copy as long as you do not try to confuse the public into thinking that they are buying the original product.

The Product:

Any new product ideas should take into account the following factors:-

An understanding of how buyers conceive a product. This will include physical and non-physical elements such as the product itself, packaging, after sales service, brand name, the image it portrays and the benefits they expect out of using the product.
The product must be made to meet the standards and styling of the customer and not the manufacturer. This is the importance of a good market research.
Expected Life Cycle of the product. “Product Types” may go on for ever but “Products”, like all living things, progress in definite stages from birth to maturity, then death.
Possible patent or copyright infringement which may lead to legal action.
The Product Life Cycle:

Introduction: The product is launched and, if it finds buyers, sales rise slowly,
Growth: The product is becoming accepted and if it catches on, there is a period of rapid growth in sales. If it fails to catch on it should be withdrawn at this stage for possible modification or to try a different market.
Maturity: Sales growth reaches the apex and starts to slow down,
Stagnation: Sales level off and further expenditure on sales promotion become uneconomical.
Decline: Sales start to decline as demand for the product goes down
When stagnation starts, research should reveal the cause and corrective measures taken before the decline commences. A product may be given a new lease of life by being changed in some way, either substantially or just the way it is presented.

It is important to note here that although it is true that the life cycles of most products follow almost the same pattern, the length of the cycle itself varies greatly. For example, the life cycle of fashion dresses is relatively short compared to that of capital goods which, in some cases, may be as long as 20 years. Life cycles of particular products or product types may vary from country to country.

Once the product life cycle is understood, the planning of when to introduce a new product or make changes on the existing product can be done more accurately.

Festus Muga

Hello Fellow Small Scale Entrepreneur,

I am a freelance writer and have a wealth of experience in the Banking Industry. I have worked as a member of the management team of an international bank and am well versed in Business Development and Financing, Financing of Foreign Trade, Import/Export Processing and Documentation.

I have successfully managed an Export/Import Agency of my own which has given me quite an experience in the pros and cons of international business.