How to Launch a New Food Product

You’re about to enter an extremely competitive industry. Think of how many brand names and variations there are on store shelves. Even something as simple as dried pasta has many different forms, brands, varieties, and specialty items. They also differ in packaging, size, and price.

Your new product must fill a void, or deliver something exciting and new to consumers. Otherwise, it will fail. Hundreds of food products are launched each year, only to fail miserably. Retail food jobs can be rewarding, but those rewards come after lots of hard work and market research. Here’s a quick overview of some steps you must take.

Do a lot of research into local laws regarding retail food jobs. The finished product must pass regulatory standards. The facility in which you will prepare your product (preparing it at home is usually not allowed) must also pass standards.

Create a list that displays all ingredients, preparatory tools, and services that you’ll use to take your product from kitchen to consumer. This will not only help you plan pricing, but it will allow you to see where you may be able to cut costs while still turning out a quality product.

Look closely at marketing. This includes everything from the package to the stores you’ll sell your product in. Who is this product for? Where do those people shop? You don’t want to try selling a high-end specialty food, for example, at a corner market in a poor area. It simply wouldn’t sell. Many retail food jobs have crashed and burned simply because these simple questions were not thought through.

Begin designing marketing materials. These will be given to the stores selling your product, and to any larger wholesale companies which might distribute it. Include a full overview of ingredients, manufacturing processes, nutrition information, and target market. Samples are often included. Create different, more eye-catching brochures for consumers.

Contact your local stores and food events to set up tastings and sampling events. This will get your product to the consumer, and build a market. During these tastings, your product should shine. Make sure that consumers taste the absolute best you have to offer. You should look professional, as should your tasting area. Be prepared to answer questions regarding nutrition, ease of preparation, and any other common inquiries based on the nature of your product. Have plenty of brochures available to hand out, and samples packaged for consumers to take home, if possible.

Keep these guidelines in mind, and always pay close attention to sanitation and local laws. Careful planning and an eye for detail are essential. Retail food jobs are difficult to secure. However, if you have a well thought-out plan and a quality product, you’re poised to succeed.

Assortment of Narciso Rodriguez For Him Products That You Can Choose From

For Him is the collection created by Narciso Rodriguez for the gentleman. It was launched in 2007. It is the equivalent product line of For Her, but features fragrances, bath lines and other complementary products especially made for men.

The history of the creation of cologne for men dates back to the ’80s. The dominant notes that were used are called the “great fougères of the Eighties,” and include Egyptian musk which is a woody fougère.

Egyptian musk is also the inspiration of the Narciso Rodriguez for him products. The Musc for him is the foundation of the men’s product lines for Narcisso Rodriguez. This cologne was followed by the making of For Him Eau de Toilette and For Him Eau de Parfum.

Complementary products were also made such as the aftershave lotion, after shower gel and deodorant stick.

Here is the description for each item:

Colognes

Musc for Him

It is the oil counterpart to Musc for her. It is the muskiest of all the fragrances, containing patchouli, violet leaf and amber notes in an oil solution. It costs around $64.10 for a 50ml bottle.

Eau de Toilette

This is the lighter version of the Musc collection, which comes in three aromas such as the floral, woody and amber notes in a diluted musk formulation. A 50ml spray bottle costs around $54 while a 100ml spray bottle costs around $72.

Eau de Parfum

Eau de Parfum was created as a tribute to the musk. Its scent plays in between the Musc and de toilette with a twist of iris and pink berries aroma. The price is around $59 for a 50ml bottle spray.

Complementary Products

Aftershave emulsion

Shaving usually causes skin irritation, and this product was made to prevent that kind of aftershave reaction while providing nourishment to the skin. A 100ml bottle usually costs around $55.61.

Aftershave lotion

It has a cooling effect that eases the aftershave effects instantly and pleasantly with its delicate musk scent. It has prices ranging from $40 to $60 for a 100 ml bottle.

All over shower gel

This all around shower gel moisturizes the skin and cleanses the hair. It is a cleansing and moisturizing gel that can be used for the skin as well as for hair. Its price is around $34.95 for a 200ml bottle.

Deodorant stick

It is an alcohol-free formulation which offers all day protection by reducing wetness and odor. It costs around $35.71 for a 75g stick.

These products are highly formulated with the finest selective ingredients. Each Narciso Rodriguez for him product complements masculinity with its effective scents.

Can I Do a Product Launch With Little or No Budget? Five Powerful, Proven Strategies

1. Offer a product that is wanted and that solves a problem. Most internet marketers teach this. The most simple and organic way to do this is to turn to your own life experience. Do you, or have you in the past had a problem that you really needed to resolve? If so, did you find a solution, or create a solution yourself? This is the best way to get to this nugget. The reason why is simple. First of all, if you have had this problem, it is likely that many others have had it, too. You can do some quick googling and find out if that’s the case. Second, it is most likely subject matter that have some expertise which you can share. Third, it is always the path of least resistance to start an online business when you have affinity for the subject matter. If you think about it, why would you market, say, tax preparation products if you had no interest or affinity whatsoever in the subject matter? This would be especially true if you hired an accountant every year and had no idea what that person did for you. But, let’s say that you have loved and grown orchids for the past 10 years, and you had done abundant research and testing, and had found out how to keep them alive and thriving? You would definitely want to get into the orchid arena rather than the tax arena. Start out with a little self inventory, and you’ll soon find yourself on the right path.

Cost: time output for research.

2. Create an online presence. It’s not nearly as difficult as you might think. Starting an online business does require online presence though, and these days it’s practically pain-free to throw up a blog using WordPress. It’s free, easy to install and there are plenty of design templates available at no cost. Taking the example of orchids, put up a blog and start writing articles. To get your subject matter, you may want to utilize the Google Keyword Tool, which again is free. Find high interest keywords and make them the subject lines of your posts. Your main goal at this point is to fill the blog with content. Think 20 posts, which sounds like a lot, but these days the standard for posts is 200 – 500 words. Not much at all. If you put up a post every few days, it would take a little more than a month. Once you have done this, you will automatically draw in search engine traffic.

Cost: $10 for domain name, $10 per month for web hosting service. Time output for setting up blog and writing posts.

3. Build a list. Now that you have generated traffic to your blog, put up a form on it in order to collect email contacts. There are some great ways to do that. You could offer a monthly or weekly news blast. You could write a one page report or create/find a video that is focused on a particular problem of your market and offer it to them for free in order to get the email address. There are programs out there that assist you in capturing email addresses by putting a lightbox form on the page, or popping up as people try to leave the page. These are easier to implement than you may think.

Another secret is this. If you open a gmail account, Google will give you $100 free of AdWords advertising. AdWords advertising will really pull people to your site. You could make your free offer through the ad you create.

Cost: Time output, unless you decide to spend more money on AdWords after your initial $100.

4. Build a relationship with the people on the list. Put together 5 really good email communications that have relevant information about your subject matter. You really want to send them 10 or 15, but you can get a good start with five. There is a specific way to communicate with people online, so it would help to either search for information about this, or to find a good book about it. But in any event, put five emails together that are really good and send them out, one every few days. Build up to the 10 or 15 over the course of a month or so. This is how you build your relationship. Whatever you do, do not underestimate this process. It’s your relationship with your list that is the backbone of everything else you do with your online business.

Cost: Time output for writing and generating emails plus cost of email writing book if you decide to buy one.

5. Interact with the list. It’s not you, a cold and emotionless virtual entity, out there building your empire and preying on the unsuspecting. Quite the opposite. You really want to be warm, genuine and interested in the people on your list, and you do want to interact. You want to find out what subjects they want more or new information about. You also want to find out where their pain and frustrations are. You want to find these things out because these are the source for your upcoming products. It’s good to keep in mind when you ask a question that a very small percentage that will actually respond so that you don’t have too high an expectation.

But you can get higher response if you hit some mental triggers. One of them is reciprocity, where if you give something to someone they will feel some sense of obligation to give something back to you. When you ask someone their opinion such as, “What do you think about this” or “What do you want to know about this,” or “I’m creating a product and I need your input so I can make the best product.” I think there is a little bit of reciprocity. You are giving someone your attention. Everything you do at this stage is building up to figuring out what specific items these people want information on. When you approach the list in this way, there will be certain things that will be repeated over and over again that are frustrating for the people in your market, and that is your cue for product creation.

Cost: Time output

So there you have it. These are five simple but powerful steps that anybody interested in being an internet marketing consultant can accomplish with $100 up front and $20 a month to spend. Many internet marketers are using these methods, but a lot of them don’t know that they originated with Jeff Walker’s Product Launch Formula. I’ve left plenty for you to discover when you are inside the Product Launch Formula training, because after all, it would not be cool to be revealing all of Jeff’s groundbreaking secrets.